Rimyrah.com is an online portal for fashion apparels and accessories curating the affordable fashion needs of women shoppers in India. The website which was launched in October 2014 brags of an assortment of women’s apparels from western to ethnic wear and an irresistible collection of accessories. The founders of the online store , had their tryst with destiny way back in July 2013. It all started with a face book page by the name “All Under She” - a pre-meditated test run to evaluate market entry in this segment. The page started out with promoting collections of Apparels and Accessories for women from international sources. It worked well and within a year of its operations through this page the founders were able to find their feet with more than a thousand customers connected directly. The page did create some buzz with growing customer and business interests. It became an instant hit with more than Two Lakhs Fifty Thousand likes and huge appreciation for its chic collection of international fashion. Today Rimyrah has been able to successfully promote itself as a fashion brand offering a one click shop for fresh fashion, imitation jewellery and accessories for women. The site not only provides a real time platform for placing orders but also offers the convenience of payment through cash on delivery and online payment gateways. After the launch of the rimyrah.com the existing facebook page was also linked to the site and within a very short duration it was able to ship products to over more than 15000 customers across India.